Annual Fundraising Appeal Letter Sample

Reviewing annual appeal letter examples will give you a strong starting point on sending out your yearly donation request.

Annual fundraising appeal letter sample. And this letter uses the word you 14 times. Follow up after your year end appeal letter. It s important to remember though that no single example is perfect. Animal shelter appeal letter a sample appeal letter asking for donations to an animal shelter tips on how to craft your own donation request letter.

You can have an advantage if you stand out by creating an amazing appeal letter. Leah reminds us again that we are not your donor. Download a printable pdf version here. Writing an annual fundraising appeal letter can be a daunting task especially considering the cost in time and resources to produce and the potential impact on your fundraising goals.

Make a good first impression. Present your year end appeal letter through the right channel. The overline or headline introduction body closing postscript and reply device. Give some thought to the outer envelope.

A longer fundraising appeal letter will do better than a shorter letter. If any words or phrases seem to ring true to your cause and for your donors by all means use them. Bu s success was due in part to a stellar marketing campaign. This means it s imperative to study several samples online and keep the aforementioned strategies in mind.

Every time leah has tested a short letter one sheet two sides or less versus a long letter two sheets four sides or more the long letter has outperformed the short letter. The sample above is a prime example of a well crafted fundraising email. This letter came on simple letterhead and focused on one thing food. Format your appeal letter strategically.

Fundraising letter templates why you should avoid using fundraising letter templates for starters they are too generic and don t convey the right message to prospective donors. Fundraising letters are typically written as a business style letter and include six sections. My donor centered appeal letter is all about the donor. Personalize every aspect of your year end appeal.

During boston university s 24 hour annual giving day 2017 they raised more than 2 3 million from over 11 500 gifts an increase of 800 000 from the previous year. It uses the pronoun your 8 times. Follow these tips from tom ahern to ensure that your letter is as effective and fun to create as possible. First you need to get your donor to open your letter.

That doesn t mean a teaser that says 2016 annual appeal. The construction of a successful appeal letter is the first step in developing a compelling message tweet this anatomy of a fundraising letter. Share your success stories in your end of year appeal.