Competitive Battlecard Template

Next up in competitive battlecards 101.

Competitive battlecard template. Well cover these cards one by one before moving on to the next full battlecard template. Our ci consultants will do primary and secondary research interviews and winloss analysis to custom design battlecards for you. Battlecards cheat sheets on your competition. Understanding how to sell tactically.

These templates make the process of creating effective battlecards easier so that you can get straight down to helping your sales team win more competitive deals. Many wont put in the time to learn all about the competition until they absolutely need to. Heres what goes in a battle card. The competitive battle card is a staple of most sales teams.

Beyond educating the sales rep another function of a battlecard is to provide guidelines and tactical tips on how to win a deal against a specific competitor. Typical projects last four weeks from the beginning of research and start at 5000 usd per battlecard. From our analysis of battle cards here are the steps that marketers need to follow to create a battle card. So your sales reps better know their stuff when they find themselves in a competitive situation.

When you google competitive battlecards youll get good looking word docs pdfs and powerpoint decks. The best standardized framework that i have come across is by the forte consultancy group. How do you create a competitive battle card. But sales battle cards have also become increasingly important as sales cycles have grown more complicated and features have become easier to replicate.

Sales battle cards serve just one purpose. Battle cards are generally written by product marketing managers or competitive intelligence professionals. Competitive battlecard templates are tricking you. To compose a card youll first need to have a folder filled with competitive information.

The approach to market card is part of our overview battlecard template click the image below to expand which is a set of eight of the most commonly used cards weve seen across hundreds of battlecards. They have nicely formatted little boxes with pre set headings just begging to be filled with all of your competitive content. A template sales people are known for having a short attention span they are always focused on the needs of their in progress deals. These templates have been crafted based on best practices from a variety of companies real life battlecards.

To help sales reps convince prospects to pick you over the competition. Typically battlecards are no longer than 2 pages and provide sales organizations with a competitive displacement cheat sheet. Designing a battlecard template that works. There really isnt a simple applied methodology to creating a sales battlecard.