Grocery Store Receipt Advertising
We already mentioned that its pretty affordable especially compared to ads on tv or in most daily newspapers.
Grocery store receipt advertising. One receipt equates to one or more impressions. Encore marketing is a leading supplier of printed cash register tape and grocery store display advertising medias including the backs of receipt tapes bench billboards shopping carts and pharmacy bags. These rolls are used by a wide variety of business types including atms bank receipts casino slot receipts. Calculating reach for coupon advertising is quite simple because the ads are tangible.
I know we could run some ads on grocery store receipts and then we laugh. The advantages of advertising on the back of grocery store receipts are several. Advertising on the back of receipts often referred to as register tape advertising is a classic way to deliver coupons to consumers. Will visit a grocery store several times a week and dollar general and family dollar stores several times in one month.
Target local customers with the largest grocery store receipt advertising company in the usa and canada. Start today direct response advertising. Now 15 some odd years later whenever a salesperson tries to sell us on a bad marketing idea my business partner and i look at one another and say. According to a recent article in adage citing a booz co.
Its a game to see who can stay serious the longest. Receipt ads are placed directly in the hands on the consumer making this an influential direct to consumer medium. You know your target audience and we have them. You will also get 1000s of views or impressions thats advertising speak for the number of people who can potentially see your ad.
Coupon ads on supermarket register tape increase sales. Grocery store receipt advertising generate new customers with the rtui annual program. Studies have shown that a high percentage of shoppers retain the coupons or offers on the back of grocery store receipts to use on a future shopping day. How much does register tape advertising cost.
Receipt advertising consists of 4 color ad messages usually in the form on coupons printed on the back of receipts at grocery stores or other retail stores. We got suckered into doing receipt ads when we 1st opened. Supermarket advertising with adcorp media group.