Product Marketing Certification
Certified brand manager credential.
Product marketing certification. That being said i dont necessarily prefer product people who have a certification. Product management certification from pragmatic institute demonstrates product management and product marketing skills. This certification is internationally recognized and comes from pragmatic institute a respected industry leader. I did make a team i created go through the classes pragmatic marketing because none of them had done product management formally and it seemed.
The cpmm focus begins with a successful launch and continues as the product moves through growth maturity and eventual decline. This is the general requirements for bodies operating certification of persons and has become a benchmark for quality certification programs enhancing the integrity confidence and mobility of certified professionals. Pragmatic institutes complete set of product management and product marketing courses helps you build and market products people want to buy. Aipmm complies with ansiisoiec 170242012.
I am pragmatic marketing certified which required a test and a certified scrum product owner which did not. Optimal product management and product marketing training is a three day course that teaches you all the core skills and strategies that are critical to be a highly effective product manager and product marketing manager. The entire curriculum is based around the pragmatic framework the proven actionable blueprint that companies have built their success on for more than 20 years. Certified brand manager covers the roles and responsibilities of brand management the key organizational interfaces and the use of the classical marketing ps to strengthen your brand.
The worlds largest professional association of product managers brand managers product marketing managers and other related fields aipmm is the only organization that represents you throughout the entire product life cycle across any industry. The certified product marketing manager cpmm credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace.